India's Leading UGC Marketing Platform

Run Influencer Campaigns That
Actually Drive Results.

WYLD connects your brand with 200,000+ verified nano and micro influencers across India. Tech-powered matching. Official Instagram data. Real ROI.

Mumbai Creator Delhi Creator Bangalore Creator Hyderabad Creator Pune Creator Chennai Creator

Trusted by India's Fastest-Growing Brands

Westside
SuperYou
Thums Up
Bluestone
Denver
Nasher Miles
BearHouse
Blissclub

200+ brands across food, fashion & lifestyle — and growing.

Made by WYLD Creators

Real content, real people, real results.

What is UGC — and why is every brand in India switching to it?

UGC (User Generated Content) is content created by real people about your brand — reviews, unboxings, tutorials, reels. It's the most trusted form of marketing that exists.

92%

of consumers trust UGC more than brand-produced ads

Source: Nielsen

higher click-through rate compared to traditional brand content

29%

higher web conversions when UGC is present on product pages

Content Trust Pyramid

Nano Influencer UGC ← Where WYLD lives
Micro Influencer
Macro Influencer
Paid Celebrity
Brand Ad

"The Indian consumer doesn't trust polished ads anymore. They trust people who look and sound like them. That's the UGC shift — and WYLD is how brands scale it."

We're not just a platform.
We're a tech-first influencer marketing agency.

Most influencer agencies work on gut feel and spreadsheets. WYLD runs on real data, official APIs, and AI — so every campaign decision is backed by evidence.

Official Partner

Real Data. Not Scraped.

WYLD is integrated with Instagram's official API. We access verified engagement, audience demographics, and authenticity data — the same data Instagram uses internally. No estimates. No guesses.

400+ Data Points

The Most Advanced Creator Analysis in India

Our AI analyzes 400+ data points from every creator profile — from engagement quality and follower authenticity to content sentiment and brand-fit score. Your campaign only includes creators who genuinely match your brand.

End-to-End Platform

From Brief to Delivery — All in One Place

Campaign briefs, creator matching, content approvals, delivery tracking — everything runs through WYLD's platform. No WhatsApp chains, no Excel sheets, no follow-ups.

Real-Time Analytics

See Everything. In Real Time.

Your WYLD dashboard shows live campaign performance: creator-wise reach, engagement, UGC delivery status, and ROI attribution — all in one view. Download reports. Share with your team.

Four ways to work with WYLD

Most brands choose Privé. Here's why — and what else is available.

Entry Level

Savings Model

Turn your customers into marketers

Reward existing customers with cashback when they post. Always-on UGC, zero upfront spend.

Best for: Large brands (₹100Cr+ annual sales)
Cost: Cashback on sales only
Learn More →

For large-scale brands only

Affordable

Barter Campaigns

Bulk content at low cost

Product-for-post with nano creators. High volume, fast turnaround, lower production polish.

Best for: New brands, launches, content libraries
Cost: Product cost only
Start with Barter →
★ RECOMMENDED

WYLD Privé

Premium UGC. Fully managed. Zero effort.

A dedicated WYLD strategist handles everything — strategy, top-tier creators (Score 750+), briefs, approvals, delivery, and full commercial rights.

Best for: Brands that want results, hands-free
Cost: Custom pricing
Apply for Privé →

Limited brand slots

New

AI UGC

Scale ad creatives without a team

AI-generated UGC-style video ads from your brief. Ready for Meta and Google in hours.

Best for: Performance marketing, paid ads, A/B testing
Cost: Per creative
Learn More →

What WYLD campaigns deliver

Scroll to see more case studies →

Beauty Brand

3.2M organic reach in 14 days

180 nano creators · Mumbai + Delhi · Beauty vertical

3.2M
Reach
8.4%
Avg Engagement
180
Creators
F&B Brand

5× ROAS on ₹1.8L spend

Savings Model · 90 creators · Tier 1 + Tier 2 cities

5.1×
ROAS
90
Creators
14
Days
Lifestyle Brand

420 pieces of UGC. One campaign.

Barter + Savings combo · Full commercial rights · Used in paid ads

420
UGC Assets
100%
Rights
Meta
Used in Ads
Fashion Brand

₹12L in tracked sales in 21 days

WYLD Privé · 35 top creators · Instagram + Reels

₹12L
Sales
35
Creators
21
Days
Health & Wellness

2.1M views on launch week

Savings Model · Product launch · 120 creators nationwide

2.1M
Views
6.2%
Engagement
120
Creators
Home & Living

60% lower CPC vs brand ads

AI UGC creatives · Meta campaigns · A/B tested

60%
Lower CPC
3.8×
ROAS
Meta
Platform

Results based on actual WYLD campaigns. Individual results vary.

Creators in every Indian city

From metros to Tier 2 cities — WYLD has verified creators everywhere your audience lives.

Mumbai
45,000+
creators
Beauty, Fashion, Food, Finance
Delhi / NCR
38,000+
creators
Lifestyle, Tech, Fashion, Fitness
Bangalore
29,000+
creators
Tech, Food, Fitness, Travel
Hyderabad
18,000+
creators
Food, Fashion, Beauty, Tech
Chennai
14,000+
creators
Food, Lifestyle, Fashion, Regional
Pune
12,000+
creators
Fitness, Food, Tech, Lifestyle

+ Jaipur, Ahmedabad, Kolkata, Chandigarh, Kochi and 40 more cities

What exactly is WYLD, and how is it different from other influencer marketing agencies?

WYLD is a tech-first influencer marketing agency built on India's largest verified nano and micro influencer network. Unlike traditional agencies that rely on gut feel, WYLD uses official Instagram API data and AI analysis of 400+ creator data points to ensure every creator match is right for your brand. You also get a real-time dashboard — something most agencies will never show you.

What is UGC and why should my brand invest in it?

UGC (User Generated Content) is content created by real people — unboxings, reviews, tutorials — about your product. Studies show 92% of consumers trust UGC more than brand ads. It also converts 4× better. Through WYLD, your brand gets UGC at scale with full commercial rights to use in ads and across your marketing.

Do I own the content creators post?

Yes. Full commercial rights to all UGC content are included as standard. Use it in paid ads, on your website, in email campaigns, or on packaging.

How quickly can a campaign go live?

Barter campaigns go live in 48–72 hours. Savings Model campaigns take 5–7 days from brief to first post. Privé campaigns — where our team manages everything — are typically 24–48 hours once your brief is approved.

What's the minimum budget to start?

Barter campaigns start at product cost only. Savings Model campaigns start at ₹50,000. Contact us for Privé and AI UGC pricing.

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